SUBJECT: List Building Wizard Lesson #3 - Solo Ads

{!firstname_fix},

The next list building tactic I want to talk about is solo ads.  

When I'm actively running solo ads, I’m usually able to generate hundreds of leads per day  right now, this year.  

This may change down the road, but as of right now, this year, solo ads are cheap, they’re effective and very easy because you don’t have to worry about landing page quality score or paying per click and keeping an eye on your ads ad paying by the click.  

What you’re getting is an ad that goes out to a subscriber list, so whenever you buy a solo ad; let’s say you buy a solo ad for $300 for 1,000 clicks to your site, you pay 30 cents per click to your site and you know exactly how many clicks are going to come to your site and the guy who sends you a solo ad sends an ad out to his email list, which recommends your freebie or your website.  

So they’re transferring their authority over to you, in a way, that’s what makes it the most effective way of generating traffic right now, in my opinion.  

Because the ads are still cheap, it’s very effective for anybody who has the money to risk on it.  

One place you can find a lot of great solo ad deals is by getting on Skype and talking to different solo ad sellers.  

I realize it’s not going to be easy just to find a solo ad seller, or any solo ad sellers if you have no clue about the world of solo ads right now, but once you find some solo ad sellers, you want to start connecting with them on Skype and getting into the world of solo ads because you can meet so many different solo ad sellers who will give you great deals on Skype that they don’t give outside of Skype.  

That’s where I would go if I were going to go and look for solo ads right now.  

The key to have profitable solo ads is your sales funnel.  

You want to have the squeeze page that generates the free leads that gives away something.  

Then you have an upsell from there, which will be a one-time offer for something that’s below the $17 price point and then you want to have upsells from there so you can afford to pay for your solo ads.  

Now you may also want to promote things on the download page for your freebies that you’re giving away.  

That way you can come close to breaking even or you can profit directly right away from that solo ad before you even get the subscribers on your list.  

Although many solo ads I haven’t profited from right up front, I made a profit on the backend from promoting strictly to the subscriber list.  

That’s something you have to think about.  

A lot of companies in advertising are willing to pay a lot of money upfront and even lose money on the front end because they know they’re going to make money on the backend with their follow up marketing, which is what email marketing is all about. 


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