SUBJECT: List Building Wizard Lesson #4 - Ad Swaps

{!firstname_fix},

So let’s move on to ad swaps.  

Ad swaps are where you send out an ad to your list promoting someone else’s squeeze page and then someone else does the same for you to their list. 

So it’s similar to solo ads except for no one is buying anything; you’re just trading off ads.  

The place where everybody has moved to these days is called safe-swaps.com.  

There used to be a site called IMadswaps.com, which was like an ad swap forums.  

There are other forums that kind of emerged in the last few years and they’ve pretty much slowed down because of safe-swaps.com. 

The thing about ad swaps is that it is getting less effective because seeing that it emerged around 2009, that’s when everyone was discovering ad swaps and starting to do it.  

Now people are over-mailing their lists with ad swaps.  

They’re doing way more ad swaps so they’re getting less responses from the subscribers.  

Retention rates are going down, click thru rates are going down, but if you still want to generate hundred’s of leads per day, you still can do that.  

The key to profiting from ad swaps is the same key to profiting with solo ads, which is your sales funnel.  

So if you’ve got a good sales funnel, you can use it for your ad swaps.  

Also, ad swaps are a great way to test your sales funnel before you start buying something like solo ads.  

You’re probably going to get less quality leads from ad swaps than you are solo ads, yet it’s still a good indication of whether your sales funnel will convert traffic into sales, and that’s what’s necessary to profit with ad swaps, because you’re not promoting anything that’s going to be making money directly to your list; you’re promoting someone else’s squeeze page, so you’re relying on the traffic coming from the JV partner’s list to your sales funnel.  

Depending on your sales funnel, you can do ad swaps every single day if you want to, become the master of ad swaps and just tweak your sales funnel and have very good business there.  

You don’t want to overcomplicate marketing.  

This kind of thinking is really profitable if you could get super focused.  

Think about how simple this business is right here.  

You put together a sales funnel.  

You do ad swaps every day.  

You test your sales funnel every day until you’re converting the maximum amount of visitors who land on your page.  

That in itself is a business no matter what anyone says.  

So that’s what I try to do in my business... SIMPLIFY.

I have a daily routine that I try to simplify down more and more every day until that is just brain dead stupid, and lately, it has been solo ads because I’ve found that I’m getting the best returns on solo ads.  

But if I didn’t have any money, I would start off with JV giveaways just to generate 100 subscribers or so, then I would move to safe-swaps.com and I would start ad swapping.  

That’s what I would do if I didn’t have any money.  


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