SUBJECT: List Building Wizard Lesson #8 - Bartering For Leads

{!firstname_fix},

Let’s move on to bartering for leads.  

Bartering for leads is a really great way to generate the highest quality leads you can generate besides having your own product and having an affiliate program.  

In actuality, it is almost the same or identical to that, except for you are NOT selling your own product.  

Here's how it works...

What you want to do is go to a marketer who does product launches, who is bigger than you online.  

They don’t have to be huge; you could just go to someone who does WSO’s, for example.  

If you go to someone who does WSO’s often, you can say this, “I’ll do customer service for your launch,” or “I’ll write the sales page for your launch,” or “I’ll create bonuses for your launch,” or “I’ll help create the products for your launch,” or “I’ll help create buzz using social media for your launch,” or “I’ll help get JV’s on board for your launch” or, “I’ll do (something) for your launch in exchange for leads.”  

So you’re not asking for money, you’re asking for leads.  

You’re not asking for them export leads to you; we’re talking about just placing some kind of bonus on yours on their download page that customers have to opt-in for, which you get the lead for.  

For example, this one time I did one of these bartering for leads deals with a top marketer, and for his bonuses on his actual sales page, I advertised my bonuses that they’re going to have to opt-in for.  

So on the download page there was a link to my squeeze page, which allowed them to opt-in to download the bonuses.  

On the page after the squeeze page was the download page for the bonuses.  

I didn’t send them through any kind of sales funnel, but the thing is, you get a list of red-hot buyers when you do this.  

I’m talking about scorching hot buyers.  

That first week of having that list you want to promote your highest converting thing, do a webinar or do something that you made money within the past because this is the time to sell them while they’re the hottest and they’re buyers (you have gained trust by them listening or watching your bonus, depending on what the product is, so they will be responsive).  

Actually, the way I came up with the bonus for these kinds of launches is I would just use private label rights.  

So I use private label rights material that was a video course that I didn’t even record, but I had rights to give away as a bonus to a paid product.  

So that's something to think about.

One of my best tactics was solo ads, one was ad swaps, and at one point click banking.  

I did click banking on a big scale.  

Bartering for leads was a huge, huge tactic that I’ve done before.  

It’s not a current phase I’m going through but it works like a charm.  

It’s not going anywhere.  

It will always be effective.

It’s a very simple tactic where you barter your skills with a product launcher who adds your bonus to their download page and the customers have to opt-in for it.  

It’s not like relying on Google for leads because they can slap that away somehow for you.  

And it's not getting less effective like ad swaps are for example.


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